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This website states the following, "Since 2001, The Sterling Link has been committed to providing our customers with." Our analyzers viewed that the web site also said " Each piece is carefully selected to ensure that our customers are receiving high quality jewelry." The Website also said " We continually seek uniquely designed pieces to compliment our customers distinctive style. Whether you make your selection from our sterling silver or handcrafted collection, know that our ultimate goal is to offer you." The website's header had Sterling Link as the most important search term. It is followed by designed, 925, and silver which isn't as highly ranked as Sterling Link. The next words they uses is sterling. jewelry was included and might not be seen by search crawlers.